Beauty of Joseon Glow Deep Serum: Rice + Arbutin (30ml)

Beauty of Joseon Glow Deep Serum: Rice + Arbutin is a lightweight, brightening serum formulated with rice bran water and alpha-arbutin to enhance radiance, fade dark spots and even out skin tone. This non-sticky, fast-absorbing formula provides long-lasting hydration while revealing a smooth, luminous complexion.

Rice bran water has played an important role in Korean skincare history — during the Joseon Dynasty it was known as "Beauty Water" and used much like a modern-day toner. This serum brings that tradition into a concentrated 68.6% base, paired with 2% alpha-arbutin, an optical isomer of naturally occurring arbutin known for its melanin-inhibiting effects on hyperpigmentation.

Why you'll love it:

• Rice Bran Water (68.6%): Rich in amino acids and minerals that moisturise, soften and brighten the skin while strengthening the barrier.
• Alpha-Arbutin (2%): A brightening ingredient that inhibits melanin production, reducing the appearance of dark spots and hyperpigmentation.
• Niacinamide (Vitamin B3): Helps refine skin texture, control sebum and further boost radiance.
• Panthenol (Vitamin B5): Deeply hydrates and soothes, promoting smooth and supple skin.
• Coptis Japonica Root Extract: A traditional Korean herbal ingredient that supports skin comfort.

Perfect for:

• Dull or tired-looking skin
• Hyperpigmentation or post-acne marks
• Uneven tone or texture
• Need for a daily brightening and hydrating serum

Product Specifications:

• Brand: Beauty of Joseon
• Volume: 30 ml
• Type: Facial Serum
• Key Ingredient: Rice Bran Water (68.6%) & Alpha-Arbutin (2%)
• Origin: South Korea